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旅行.com通过应用广告在国际上发展品牌

30%
提高转化率(CVR)
221%
应用程序再定位销售额同比增长
37%
降低每单成本(CPO)

T把.com集团有限公司力求让全球4亿用户的每一次旅行都尽善尽美, 提供21种不同语言的住宿预订服务, 交通票务, 携程旅行网, 以及为包括香港在内的31个不同国家和地区的不同客户提供商旅管理服务, 韩国, 和日本.

提供最高标准的服务对旅行极其重要.com, 这就是为什么他们要确保从客户服务到应用内部用户体验的所有内容都是市场上最友好的. 旅行.Com还采取了一种“全球本土化”的方法——密切倾听每个地区的需求，并将其融入到他们的全球品牌故事中.

对于他们的用户，Tijs Bulk, 旅行.我是国际事业部的应用程序营销经理, 说, “威廉希尔体育官网官网让用户体验变得简单, 同时允许威廉希尔体育官网官网所有其他服务的完全定制和交叉预订.”

旅行.Com想把这种可定制性带入他们的数字营销战略, 所以他们与Criteo合作进行跨设备动态广告.

在全球范围内扩张

旅行.com在2017年与Criteo合作，通过低漏斗再定位活动来提高他们网站的表现. 在看到这些活动的ROI之后, 他们扩大了合作关系，还包括针对用户转换的应用重新定位, 以及通过应用活动获取新用户并推动移动网页的安装.

Tijs说:“旅行.Com预期业务会有快速增长，但要想在全球范围内与大唱片公司抗衡可能会面临挑战. 威廉希尔体育官网官网需要一个知名的商业伙伴来拓展全球业务. Criteo是全球背景的理想合作伙伴, 导致库存覆盖, 没有设备的局限性, 和一站式解决方案.”

Criteo通过识别最适合的、最有价值的用户，帮助他们在新市场实现增长. 在最初的测试期之后, 来自Criteo应用安装活动的安装量和应用内订单量环比分别增长了158%和159%.

Tijs大部分解释说, “付费安装是威廉希尔体育官网官网在新市场的一大增长动力，威廉希尔体育官网官网不仅需要触及那些愿意安装应用的用户, 但也对旅行和通过应用程序预订机票或酒店感兴趣. 为了做到这一点，威廉希尔体育官网官网使用了选择正确通道的组合, 选择正确的工具来接触特定的受众, 比如相似的观众.”

Tijs表示:“广告技术解决方案是威廉希尔体育官网官网战略的基石.他阐述了, “威廉希尔体育官网官网与Criteo的密切合作……非常适合威廉希尔体育官网官网作为一家公司所处的阶段. Criteo填补了它所领导的一个特定的利基, 并进一步给出了它们的扩展解, 比如用户获取, 是有前景的解决方案来共同扩展威廉希尔体育官网官网的广告技术战略吗.”

最大限度地提高工作效率和达到目标

旅行.com还与Criteo合作，利用他们的自动化招标工具来消除耗时的手动活动优化. 对于这个自适应模型, 团队设定了在整个活动中维持的每单目标成本，Criteo引擎自动优化旅行.Com的运动为这个目标.

这允许旅行.com来持续地达到kpi, 观众的策略, 和创造性的设置，无需不断更新每点击成本(cpc). Tijs说, “比起日常优化，威廉希尔体育官网官网能够花更多的时间在策略调整上, 在CPO的控制和可见性. 这种类型的优化是精确的, 准确和有效, 并在2019年推动了应用程序的显著增长.自动化竞价甚至让旅行成功了.com提高了13%的转化率，同时每单成本(CPO)降低了17%.

为,旅行.com还赞赏Criteo是他们重新吸引用户的最大的程序性流量来源之一. 而旅行.com还与脸谱网和谷歌合作, Tijs引用, “主要区别在于，这些平台专注于自己的流量和平台, 而Criteo则采取了更广泛的方法. 因为Criteo的流量来自于双头垄断之外的不同来源, 对威廉希尔体育官网官网来说，瞄准这样的高质量流量是非常有价值的.”

一种促进成功的伙伴关系

旅行.在过去的两年中，com的应用程序用户每年增长100%，并保持了香港旅游应用程序第一的位置. 旅行.去年年底，Com的国际机票销量也连续13个季度保持三位数的同比增长.

随着Criteo品牌和产品的增长，他们将继续发展与Criteo的合作关系. Tijs说旅行.com喜欢与Criteo合作，因为, “有一个团队为威廉希尔体育官网官网服务，这提高了工作效率, 减少了与不同渠道、不同人沟通的时间.他接着引用了透明的报道, 一个自助服务平台, 领先的创新布局, 高效的性能, 注重结果是它们的伙伴关系的主要好处.

Tijs说, “威廉希尔体育官网官网的用户有一个共同点，那就是热爱旅行, 威廉希尔体育官网官网的目标是成为他们值得信赖的旅伴.“Criteo很自豪能帮助特里普.Com要成为用户值得信赖的旅行伙伴.

我爱这个!

准备好用Criteo写你自己的成功故事?

看看威廉希尔体育官网官网能为你做些什么.

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(function($) { $(document).ready(function() { initiateSlider(); // Setting cursor to grabbing while we drag the slider. $('#related-content .slider .draggable').on('mousedown mouseup', function() { $(this).toggleClass('dragging'); }); window.addEventListener('resize', checkForSlides); // Helper functions: function initiateSlider() { // Slick carousel for related items if ($('#related-content').length > 0) { // Check if slider is initialized. var $relatedSlider = $('#related-content .slider'); $relatedSlider.slick({ autoplay: false, arrows: true, dots: false, infinite: true, slidesToShow: 3, slidesToScroll: 2, swipeToSlide: true, responsive: [{ breakpoint: 1400, settings: { slidesToShow: 3, slidesToScroll: 2 } }, { breakpoint: 991, settings: { slidesToShow: 1.8, slidesToScroll: 1 } }, { breakpoint: 767, settings: { slidesToShow: 1.8, slidesToScroll: 1 } }, { breakpoint: 576, settings: { slidesToShow: 1.7, slidesToScroll: 1 } }] }); checkForSlides(); } } function checkForSlides() { var $relatedSlider = $('#related-content .slider'); if (!$('#related-content .slider .slick-next').length) { // There's not enough slides so slider is disabled. $relatedSlider.addClass('disabled'); } } }); })(jQuery); !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on"];analytics.factory=function(t){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t var btnTrack = function(){return} var eventPageName = '旅行.com'; if(eventPageName == ''){ eventPageName = document.title.split(' | Criteo').join(''); } btnTrack = function(location, event) { var eventLabel = ""; var context = {}; context.campaign = {}; if(event){ context.campaign.name = "criteocom"; context.campaign.source = "criteocom"; context.campaign.medium = eventPageName; }else{ context = null; } if(location == "" || location == undefined){location = null;} if(event == "" || event == undefined || event == "undefined" ){event = null} if(event == "CLICKED_CRITEO_COM_GET_STARTED"){ eventLabel = "Criteo.com Clicked 开始" }else if(event == "CLICKED_CRITEO_COM_JUMP_PAGE"){ eventLabel = "Criteo.com Clicked Jump Page" } var page = document.location.href; analytics.track(eventLabel, { application_name: 'ADVERTISER_PLATFORM', event_type_id: event, section_id: 'CRITEO_COM', page_url: page, location:'FRONT', proterties:{ button_location: location }, context: context }); } checkSet([{"OriginLink":"http:\/\/www.salvereginabooks.com\/get-started\/","NewLink":"http:\/\/www.salvereginabooks.com\/get-started\/","NewLinkText":"","TrackInSegment":true,"EventType":"CLICKED_CRITEO_COM_JUMP_PAGE","Include":false,"IncludedURLS":false,"ExcludedURLS":[{"url":"http:\/\/www.salvereginabooks.com\/solutions\/increase-conversions\/"}],"Exclude":true},{"OriginLink":"http:\/\/www.salvereginabooks.com\/get-started\/","NewLink":"http:\/\/www.salvereginabooks.com\/get-started\/","NewLinkText":"Register Now","TrackInSegment":true,"EventType":"CLICKED_CRITEO_COM_GET_STARTED","Include":true,"IncludedURLS":[{"url":"http:\/\/www.salvereginabooks.com\/solutions\/increase-conversions\/"}],"ExcludedURLS":false,"Exclude":false}]) // modal video embed auto-play and auto-shut-up jQuery(document).ready(function() { var btn = jQuery('body').find('[data-toggle="modal"][data-type]'); // the button var target = jQuery(btn.data('target')); // modal div var src = btn.data('src'); var type = btn.data('type'); // youtube or pardot var modalBody = target.find('.modal-body'); // modal body var iframe; btn.click(function() { //console.log('modal opened: create iframe for ' + type); iframe = modalBody.html('').children('iframe'); if (type === 'pardot') { //console.log('iframe pardot'); iframe.load(function() { //console.log('iframe loaded'); iFrameResize(); // the secret sauce! }); iframe.attr('src', src); } else { // youtube //console.log('iframe youtube'); iframe.attr('src', src + '?autoplay=1&enablejsapi=1&rel=0'); // video URL in the button's data attr ytTracker.init(); // <-- Decorate all new videos on the page, from the 400-line monstrosity GTM } }); target.on('hidden.bs.modal', function(e) { //console.log('modal closed: st把ping the contents'); modalBody.html(''); }); }); /* */
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